The New York Times does soft core pornography feature of female professional tennis players

26 08 2010

Earlier I posted that today, August 26th, is Women’s Equality Day. No sooner did I post my blog and a colleague (thanks ED!) sent me something so distrubing I had to do another post today. What I will write about next is a perfect example of why Women’s Equality Day is important.

In my previous and many other posts, I argue and researchers have proven time and again, that female athletes are rarely seen in sport media and when they are, athletic competence is minimized (click here), and their bodies are sexualized as commodities to be consumed.

The most recent and blatantly sexist, disgusting and marginalizing example of sexualizing female athletes is a piece the New York Times just ran titled “Women Who Hit Hard.” The piece features professional female tennis players and I’m sure is meant to capture attention leading up to the 2010 US Open, and is replete with an article, slide show and slow motion videos of each player hitting tennis balls in sexy attire to eerie music. I’ve seen a LOT of examples of sport media that sexualizes female athletes, but this tops the list.

This is soft core pornography and has NOTHING to do with athleticism or tennis. It is pure exploitation of female athletes.





More Thoughts on Equal Playing Time in Youth Sports

10 08 2010

Thank you for everyone who weighed in and took the time to provide insight and opinions on equal playing time in youth sports for a previous blog. It is clear playing time is a pressing issue across all sectors of youth sport and parents, coaches, and administrators alike are struggling to make informed decisions.

Existing and emerging evidence from child development, pediatric sports medicine, sport psychology, sport sociology, and moral development seems to point to the idea that equal playing time is imperative for children up to age 12 (and some would argue age 14).

From my observations and interactions with youth sport stakeholders the debate over playing time starts with differing views on the purpose of youth sport and the tension between winning/being competitive and athlete development/fun/enjoyment. I reject the notion that winning, athlete development and fun/enjoyment can’t simultaneously be achieved. This dichotomous thinking is part of the problem in organized youth sport.

Adults who run, organize, and coach youth sport consider many factors when making decisions about playing time and arguably factors change in weight as the child gets older. The graphic in Figure 1:  Playing Time Considerations illustrate this complexity.

I’ve outlined EFFORT in red as this is one of the few factors that a child can control. Giving full effort in practice and games regardless of the situation is a very important life lesson that can be taught and learned through participation in sport.

A father in a recent sport parent workshop asked me about the danger of “teaching children to be  mediocre” by awarding equal playing time. His point was that a child who didn’t work hard or give full effort would automatically be awarded the same playing time as a child who was working hard, and that if playing time weren’t used as “the carrot” (i.e., you work hard, you get to play) that kids wouldn’t work hard. It was a good question.

To answer his question used evidence and borrowed some wisdom from my colleague Clark Power, Ph.D., a scholar in moral development and Director of the Play Like a Champion Educational Series at the University of Notre Dame. Power argues playing time is not a reward for displaying virtue, it is a means for developing virtue. I also pointed out the carrot approach is a problematic way of using playing time. First, children need to be taught that working hard is an inherent part of sports, skill development, and life. Children should want to work hard because it is inherently enjoyable, as hard work can lead to improvement, satisfaction, sense of self worth, accomplishment, and many more positive outcomes. These intrinsic motives for giving full effort will lead to a much greater likelihood of long term participation than using playing time as an extrinsic reward that can be taken away or awarded by adults.

Second, up until age 10-11, developmentally children cannot discern between effort and ability. They equate effort with being good at something. Therefore, under an unequal playing time system a child who gives full effort but does not get to play, is likely to think he is not good at that sport. Based on evidence in sport psychology, perception of competence is one of the biggest predictors of enjoyment and sustained participation. The take home message here:  a child who believes he is incompetent because he is sitting on the bench even thought he believes he’s given effort in practices, will be much more likely to drop out. If he drops out before he can understand cognitively that effort and ability are not always the same, and that effort is a virtue, then he will not reap the developmental and health benefits which can be accrued through sport participation.

A great deal more evidence than what I’ve presented here exists in support of an “equal playing time through age 12″ youth sport policy, but this is an evidence-based food for thought starting point for youth sport stakeholders to consider. For more information on youth sports visit the Minnesota Youth Sport Research Consortium.





Listen to Expert Discuss Report on Gender in Televised Sports

10 06 2010

Earlier in the week I posted a blog about the new report on gender in televised sports. Professor Cheryl Cooky, co-author of the report, was interviewed by Wisconsin Public Radio and talks in depth about the report.  You can listen to the interview and hear her insightful thoughts about the report and about issues pertaining to girls’ and women’s participation in sports. To download to interview go here. (you’ll have listen to it with VLC media player you can download for free). It is well worth your time to listen.





More on Gender Difference and Coaching

26 04 2010

I recently was called by a reporter who was writing a story on gender differences and coaching. I’m posting the link to his story here, as he did a nice job representing the current debate and ongoing discussion about coaching girls and coaching boys .

Stay tuned for more research-based information this topic coming soon!





New Short Videos of My Research Talks on Girls & Women in Sport

30 03 2010

Dr. Nicole M. LaVoi

I just posted new videos of two research talks I gave in the last week on girls and women in sport.

The first talk was a Tucker Table on “Coaching Youth Soccer as a Token Female” and the other was “Current Research of The Tucker Center for Research on Girls and Women in Sport” for the St. Paul AAUW.

To see some short clips go to The Tucker Center’s YouTube Channel.





Latest “Women in Intercollegiate Sport” Report Now Available

23 03 2010

The most recent version of Acosta & Carpenter’s longitudinal (33 years!) research on Women in Intercollegiate Sport is now available on their website. Some good news highlights:

  • 42.6% of women’s teams are coached by a female head coach, a number that has remained stable over the last four years
  • HIGHEST EVER number of paid assistant coaches of women’s teams, 57.6% which are female
  • HIGHEST EVER number (n= 12,702) of females employed in intercollegiate athletics

Given that basketball is the most popular collegiate sport acording to Acosta & Carpenter, and it is March Madness, you can also download the most recent Academic Progress/Graduation Success Rate Study of Division I NCAA Women’s and Men’s Basketball Tournament Teams

Director of The Institute of Diversity and Ethics in Sport (TIDES), Richard Lapchick states in the report, “Nineteen women’s tournament teams had a 100 percent graduation rate for their teams. Women do much better academically than men. Furthermore, the academic success gap between African‐American and white women’s basketball student‐athletes is smaller, although still significant, than between African‐American and white men’s basketball student‐athletes.”

Keeping it real with some data during March Madness…





2010 Olympic Sport Media Gaffes…So Far

22 02 2010

During the first week of media coverage of the 2010 Vancouver Olympics, a few interesting things emerged in terms of sport media coverage and sport commentators.

1. It has been noted elsewhere by colleagues at the John Curley Center for Sport Media and Pat Griffin that commentators (and female athletes themselves!) continually call the adult female athletes “girls”, rather than women. I have yet to hear male athletes referred to as “boys”. They outline why this is problematic in a very clear and concise way, and is worth a read.

2. Despite the fact the first-ever Pride House for LGBT athletes and friends at the Vancouver Winter Olympics (which does not have any official affiliation with International Olympic Committee or the Canadian Olympic organization), sport media commentators continue to make derogatory remarks about certain athletes masculinity and femininity (or more accurately, the lack thereof). This is particularly true when it comes to US men’s figure skater Johnny Weir, the target of many stereotypical jokes. I watch The Today Show on NBC most mornings and it never fails that Matt Lauer, Meridith Vieira and Al Roker will make a joke or imply something about an athlete’s sexual orientation–listen for it!

3. If you’re watching ski jumping, you probably won’t hear a word from sport commentators about female ski jumpers, as the IOC voted last year to not allow them to compete.  Much of the general public has no idea about this issue, as evidenced by the Huffington Post article a friend sent me last week. She thought I’d “want to know” and she was  surprised and a bit outraged these women were denied the opportunity to compete. I had to laugh, as I (and many others) have been following this story for some time it seemed like old news.





Lindsey Vonn: The Epitome of Mental Toughness

18 02 2010

Congratulations to Lindsey Vonn who demonstrated the epitome of mental toughness by winning the gold medal in women’s downhill at the Vancouver Olympics. Mental toughness is defined as being able to perform at the top range of your abilities, on command, regardless of the situation. Her win demonstrated how she is not only a great athlete and fierce competitor, but was able to compete despite overwhelming media attention, medal expectations, critics, a painful shin injury, conspiracy theorists who claimed her shin injury was fabricated to diffuse expectations, and academicians with a critical perspective.

Mental toughness is a psychological skill that can be taught and developed, and mentally dealing with and tolerating pain is an essential element to successful and consistent performance. On the men’s side snowboarder Shaun White, who similarly won a gold medal in the men’s halfpipe would also exemplify mental toughness.

Many of my sport psychology colleagues work closely with the USOC, and are currently at the Olympics helping to increase the likelihood of optimal performance for Team USA. To learn more about mental toughness, psychological skills training and the field of sport psychology, there are numerous sites you can visit including:





NOT the Same: Vonn v. Kitt Sports Illustrated Covers

12 02 2010

Sports Illustrated Covers of Olympic Skiers

In rebuttal to the “Vonn Watch” Sports Illlustrated cover blog post I made, many people commented and pointed out that A.J. Kitt was similarly posed in 1992 and no one called it sexual. I don’t recall  the media buzz, so I’ll have to take their word on this point, but I’m inclined to believe it to be true.

Many argued the cover of Kitt was “exactly the same” which provided evidence that male athletes, particularly skiers, can be similarly portrayed in the media.

I would argue from a sport media research perspective that these covers, while at first glance appear to be “exactly the same”, they are in fact not similar in many key facets. The reason why the Kitt photo is unlikely to be interpreted as sexualized, while the Vonn cover might, is the focus on this post.

1. Kitt is literally “in action” doing his sport, Vonn is posed in a tuck position–she is not literally skiing.

2. Kitt has his helmet on, Vonn does not. Skiers don’t ski without their helmets.

3. Kitt is looking down the hill as he would DURING COMPETITION, Vonn is posed looking sideways (not downhill) into the camera.

4. Kitt appears to be actually in context on the mountain, Vonn in her picture appears to be super imposed with the mountains in the background. (However, I am not certain of this)

5. Kitt is leaning down the hill which connotes forward motion during his event, Vonn is static and while she is in a tuck position there are many other positions she performs in the course of a race that could of been used that might be construed as less sexualized.

Another point many made on the blog about this photo comparison, is that we had to “see Vonn without her helmet” because otherwise no one would know who she is because skiing is such an obscure sport. However, Kitt is pictured with his helmet on where we can’t see his face. He is identified by a caption. I would argue skiing is no more or less obscure today than it was in 1992. Therefore, the argument that we need to “see Vonn’s face” to know who she is does not hold up.

I will make one last point that might lend credence to the sexualized argument (albeit subliminally). There is one ironic twist to the Vonn cover photo if you didn’t catch it prior. Someone who works in the media pointed out to me that if you look at how the text in the bottom right corner aligns, you can clearly see the word “AsS” is spelled out vertically (start with the capital “A” in America and look down to the next line of text). Is this coincidental?

Is it great that a female was on the cover of the Sports Illustrated Olympic preview issue–YES! Could the photo chosen been a better representation of the great athleticism and talent of Lindsey Vonn–YES!





Vonn Watch: Part II

9 02 2010

Ok, so if you didn’t agree with my critique (and many didn’t!) of the February 8, 2010 Sports Illustrated cover of Olympian Lindsey Vonn that can be interpreted as sexualized, the photographs of Vonn and other female athletes in the 2010 SI Swimsuit Issue being released today (shown here below) might help illustrate some of my original points.

Sports Illustrated 2010 Swimsuit Issue

I became aware of these pictures, from a news story in the Minneapolis Star Tribune that ran today which stated, “Minnesota skiing sensation Lindsey Vonn is among a quartet of Olympic athletes featured in this year’s Sports Illustrated Swimsuit Issue that is out today in print and online.”  The online version of the SI Swimsuit Issue includes video clips of the Olympic Stars doing their photo shoots.

The critique here is the same, when we DO see female athletes (some of the best in the world at their respective sports!) which happens in only 6-8% of all sport media, they are more often than not in poses that highlight physical attractiveness, femininity, and can be interpreted as sexualized. Is it coincidental that the four female Olympians portrayed here are all blond, attractive, feminine looking, and sexy according to societal norms?Arguably, the Vonn SI cover can be interpreted (or not) as sexualized, but these images are clearly sexualizing in nature and tone.

The obvious target market for the Swimsuit Issue is men.  Therefore, the idea that “sex sells” is viable and research does support that sex sells. What I want to argue however, and some emerging research is supporting, that sex sells sex…but sex does not sell women’s sport.

The point being, by seeing Vonn on the cover of SI, these images of female Olympians, or any other female athlete… does it make the male demographic more likely to attend and pay for a ticket to an event where these women are competing, buy merchandise, or read a story about them? Researchers say it is unlikely. So yes, sex sells sex but it likely does not promote women’s sport or female athletes in a way that helps to grow women’s sport in a meaningful and sustainable way.

The last point I want to highlight is these type of images also reinforce to consumers what is most important and valued in terms of female athletes and females in general, and meaning is constructed from what is chosen to be included and not included. If you want to read more about  how the sexualization of females affects everyone, particularly young girls, go to the American Psychological Foundation’s Task Force Report on the Sexualization of Girls. The report can be downloaded for free, and in short states, “The proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harming girls’ self-image and healthy development. This report explores the cognitive and emotional consequences, consequences for mental and physical health, and impact on development of a healthy sexual self-image.”

Therefore,  I hope to see many more images like the one below in the weeks to follow, as Vonn (who I really hope is healthy enough to race given her shin injury) and other female Olympians have great potential to be positive role models, not only for girls, but for us all.

To see a video segment of me talking with KARE11 reporter Jana Shortal about why sexualized images of female athletes are problematic,  click here.

Lindsey Vonn, Great Athlete..in action, in uniform, on the slope.