The New York Times does soft core pornography feature of female professional tennis players

26 08 2010

Earlier I posted that today, August 26th, is Women’s Equality Day. No sooner did I post my blog and a colleague (thanks ED!) sent me something so distrubing I had to do another post today. What I will write about next is a perfect example of why Women’s Equality Day is important.

In my previous and many other posts, I argue and researchers have proven time and again, that female athletes are rarely seen in sport media and when they are, athletic competence is minimized (click here), and their bodies are sexualized as commodities to be consumed.

The most recent and blatantly sexist, disgusting and marginalizing example of sexualizing female athletes is a piece the New York Times just ran titled “Women Who Hit Hard.” The piece features professional female tennis players and I’m sure is meant to capture attention leading up to the 2010 US Open, and is replete with an article, slide show and slow motion videos of each player hitting tennis balls in sexy attire to eerie music. I’ve seen a LOT of examples of sport media that sexualizes female athletes, but this tops the list.

This is soft core pornography and has NOTHING to do with athleticism or tennis. It is pure exploitation of female athletes.





Women’s Equality Day is August 26th…and yes, we still need it!

26 08 2010

Today is Women’s Equality Day. Some may wonder why such a day exists, or that because women are achieving at all levels, why such a day should exist. Here are a few facts that point to the idea that women are far from achieving equality and Women’s Equality Day is still needed:

  • The Gender Pay Gap: women on average earn .77 cents to every dollar earned by a male (click here or here from more info)
  • Men outnumber women in all positions of power in all contexts (click here)
  • Women far outnumber men as victims of sexual violence, harassment and discrimination (click here)
  • The structure of our society disadvantages women who work outside the home, and who for the most part are still primarily responsible for care taking and household upkeep. Families need more flexible work schedules, comprehensive child care policies, redesigned family and medical leave, and equal pay as to help females succeed in life-work balance. (click here)
  • Women and girls are constantly exposed to what Susan J. Douglas (2010) calls Enlightened Sexism (a response to a perceived threat to the existing gender regime of male power) and bombarded by the media with messages that “purchasing power and sexual power are much more gratifying than political or economic power”…buying stuff and performing hyperfemininity has emerged as the way female empowerment (See Douglas’ book, Enlightened Sexism: The Seductive Message That Feminism’s Work is Done for a complete explanation of the deleterious affects of enlightened sexism)
  • Female athletes are rarely seen in sport media and when they are athletic competence is minimized (click here).

What other ways can you think of in which females are not equal participants? Please comment and add to this list…





A Tipping Point in Changing the Culture of Youth Sport?

24 08 2010

In the last month I’ve been thinking and reading about the idea of equal playing time in youth sports (click here and here). Based on the evidence, I’m convinced that equal playing time should be mandatory up until the age of 12. Following, all youth sport organizations and associations should adopt this policy at ALL levels of play–in house, recreational, travel, and competitive. Regardless of the level of play, kids are still kids who should all have the opportunity to develop, grow, and experience all the joys and benefits sports has the opportunity to impart. I’ve come to believe in the last month that short of having a strong equal playing time policy, parents and coaches will structure youth sport to meet the needs of their own goals, needs, and desires rather than what is best for all kids.

I applaud USA Hockey for leading the way constructing a better model for youth sports. The USA Hockey Youth Council just voted to eliminate their national championship for the Peewees–the 12 & Under level. USA Hockey has recently rolled out the American Development Model (ADM)- “a tool  that will ensure every kid will have the same chance to succeed.” The mission and purpose of ADM is clearly focused on countering (and hopefully reversing) the detrimental forces of the performance/win at all costs focus and professionalization of youth sport. The philosophy and ABC’s of ADM is evidence-based, and the “E” of the ABC’s is….equal playing time! Finally at least one youth sport organization appears to taking some cues from sport science scholars!

On a similar note, the Boston Globe ran an interesting piece titled “What happened to losing?” which outlines how youth sport has lost the true meaning of competition (which is “to strive or strive with, not against”). When I worked at the University of Notre Dame’s Mendelson Center for Sport and Character, the co-director and my colleague David Light Shields, was working on a book about “True Competition”. He has since finished and I recommend you read it as it is accessible and instructive for why and how to change the culture of youth sports-True Competition: A Guide to Pursuing Excellence in Sport and Society. Check out the accompanying website TrueCompetition.org and sign up for the newsletter.

I hope these and other efforts by those who care about the health and well being of all youth athletes provide a start of a Gladwell-esque Tipping Point in changing the culture of youth sport to a primary focus on fun and development, rather than winning and performance.





New Reports on Women in Muslim Societies

17 08 2010

Two “hot of the presses” resources have recently come out on women in Muslim societies.

The Wellesley Centers for Women (WCW) has published a collection of essays by women leaders from Muslim societies. The publication is titled, “Women’s Leadership Network: Women’s Political, Public, and Economic Participation in the Muslim World.”

I think this report is particularly important given the current flap over President Obama’s comments about the building of a mosque near Ground Zero.

In the forward (p.3) of the report it states, “These papers both join and respond to the call for Islamic feminism as part of a modernist movement bent on contextualizing Islam. The women leaders in this Network are at the forefront of reform across the Muslim world and are mining the egalitarian core of Islamic jurisprudence. Women’s struggle for equality and basic rights has been intensified by the rise of a male dominated Islam that too often defines women’s empowerment as anti-Islamic or Western cultural imperialism. The women leaders featured in this volume embrace a progressive interpretation of Islam to support women’s rights. These leaders are working both within the tenets of Islam and the universal human rights framework to make changes for women and to broaden the frontiers of economic, political, and educational participation for women.”

Gender ideologies also affect Muslim women’s participation in physical activity and sport. Another new book just out addresses these issues, titled “Muslim Women and Sport.” According to the Routledge website, “The book presents an overview of current research into constructs of gender, the role of religion and the importance of situation, and looks closely at what Islam has to say about women’s participation in sport and what Muslim women have to say about their participation in sport.”





More Thoughts on Equal Playing Time in Youth Sports

10 08 2010

Thank you for everyone who weighed in and took the time to provide insight and opinions on equal playing time in youth sports for a previous blog. It is clear playing time is a pressing issue across all sectors of youth sport and parents, coaches, and administrators alike are struggling to make informed decisions.

Existing and emerging evidence from child development, pediatric sports medicine, sport psychology, sport sociology, and moral development seems to point to the idea that equal playing time is imperative for children up to age 12 (and some would argue age 14).

From my observations and interactions with youth sport stakeholders the debate over playing time starts with differing views on the purpose of youth sport and the tension between winning/being competitive and athlete development/fun/enjoyment. I reject the notion that winning, athlete development and fun/enjoyment can’t simultaneously be achieved. This dichotomous thinking is part of the problem in organized youth sport.

Adults who run, organize, and coach youth sport consider many factors when making decisions about playing time and arguably factors change in weight as the child gets older. The graphic in Figure 1:  Playing Time Considerations illustrate this complexity.

I’ve outlined EFFORT in red as this is one of the few factors that a child can control. Giving full effort in practice and games regardless of the situation is a very important life lesson that can be taught and learned through participation in sport.

A father in a recent sport parent workshop asked me about the danger of “teaching children to be  mediocre” by awarding equal playing time. His point was that a child who didn’t work hard or give full effort would automatically be awarded the same playing time as a child who was working hard, and that if playing time weren’t used as “the carrot” (i.e., you work hard, you get to play) that kids wouldn’t work hard. It was a good question.

To answer his question used evidence and borrowed some wisdom from my colleague Clark Power, Ph.D., a scholar in moral development and Director of the Play Like a Champion Educational Series at the University of Notre Dame. Power argues playing time is not a reward for displaying virtue, it is a means for developing virtue. I also pointed out the carrot approach is a problematic way of using playing time. First, children need to be taught that working hard is an inherent part of sports, skill development, and life. Children should want to work hard because it is inherently enjoyable, as hard work can lead to improvement, satisfaction, sense of self worth, accomplishment, and many more positive outcomes. These intrinsic motives for giving full effort will lead to a much greater likelihood of long term participation than using playing time as an extrinsic reward that can be taken away or awarded by adults.

Second, up until age 10-11, developmentally children cannot discern between effort and ability. They equate effort with being good at something. Therefore, under an unequal playing time system a child who gives full effort but does not get to play, is likely to think he is not good at that sport. Based on evidence in sport psychology, perception of competence is one of the biggest predictors of enjoyment and sustained participation. The take home message here:  a child who believes he is incompetent because he is sitting on the bench even thought he believes he’s given effort in practices, will be much more likely to drop out. If he drops out before he can understand cognitively that effort and ability are not always the same, and that effort is a virtue, then he will not reap the developmental and health benefits which can be accrued through sport participation.

A great deal more evidence than what I’ve presented here exists in support of an “equal playing time through age 12″ youth sport policy, but this is an evidence-based food for thought starting point for youth sport stakeholders to consider. For more information on youth sports visit the Minnesota Youth Sport Research Consortium.





Study links sport participation and opportunity for girls

2 08 2010

A study by Betsey Stevenson, the author of the research and an assistant professor of business and public policy at the University of Pennsylvania’s Wharton School, reveals data that indicates playing sports leads to greater educational and employment opportunities for girls. To read the report click here.





espnW, cheerleading, violence, Nike, Title IX…so many things to share!

22 07 2010

Sorry if I’ve been blogging less lately, there are to many things going on to take the time to blog! That said, I wanted to share with you some information you might find interesting.

1. A key Title IX ruling was recently passed down that has implications for girls and women in sport. In essence the judge ruled that cheerleading can not count towards compliance with Title IX.

2. Look for more changes regarding the way in which the NCAA calculates and oversees their Academic Progress Rates (APR). New data analysis reveals that current standards may be weaker than originally intended.

3. On the youth sport news front, The UNICEF Innocenti Research Centre commissioned and released a new report on PROTECTING CHILDREN FROM VIOLENCE IN SPORT: A review with a focus on industrialized countries. The report focuses on the fact that “it has become evident that sport is not always a safe space for children, and that the same types of violence and abuse sometimes found in families and communities can also occur in sport and play programmes. Child athletes are rarely consulted about their sporting experiences, and awareness of and education on child protection issues among sport teachers, coaches and other stakeholders is too often lacking. Overall, appropriate structures and policies need to be developed for preventing, reporting and responding appropriately to violence in children’s sport” (p.vii)

New espnW logo

4. I have two related bits I’ve recently been involved with regarding big sport brands wanting to create social change. What they also have in common is both initiatives have women in charge. You can imagine I’m a bit skeptical on both, but I’m currently cautiously optimistic on both fronts.

The first is the new ESPN  initiative to capture more female consumers–it is called espnW. (the “W” stands for Women). Its launch has gotten a little media buzz. I will keep you posted as I’ve been in communication with the folks at ESPN who are spearheading this new initiative. They are lead by a very sharp woman and her small staff and I believe the resources ESPN has dedicated demonstrates a desire to get this right (unlike Sports Illustrated for Women, which was a miserable failure). So far the process seems on target as they are asking key stakeholders to join the conversation and provide insight.   Added NOTE (7/28/10): Read the MinnPost article titled “Media critic and women’s sports advocate Mary Jo Kane is about to step into the belly of the ESPN beast”

The second initiative is a project of the Nike Social Innovation team, also lead by two sharp women. Nike wants to use current sport science research to help leverage their resources and brand to promote and sustain physical activity in the US and UK. I was asked to be part of a multidisciplinary think tank facilitated by ShiftN (a really cool company) earlier in the month where we examined a research-based systems model of the correlates, barriers and potential outcomes of physical activity.

I am excited and honored to be a part of both these initiatives, however I am both happy and concerned that women are at the helm of these new, risky initiatives. I’ve written in an earlier post about the research on the glass cliff and I wonder if this is what is operating in the background in these instances where two big brands are taking risks.

While the glass ceiling is metaphor commonly used to describe the often subtle and unseen social-structural gendered barriers that prevent women from reaching the highest echelons of corporate leadership.

The glass cliff is a similar metaphor used to describe the phenomenon of women’s appointments to precarious leadership positions. The glass cliff illuminates the stress experienced by women who have made it through the glass ceiling (i.e., Head Coaches, CEOs, Presidents of WNBA teams) and find themselves in a more vulnerable and precarious position than their male counterparts. Women on the glass cliff often fight an uphill battle for success, without the support, information and resources needed to effectively execute the job.

Researchers have recently uncovered that when organizations are in crisis and have a high risk for failure, women are more often appointed to positions of leadership. Two explanations are offered: 1) women are perceived as particularly well-suited to manage the crisis, or 2) women are appointed to glass cliff positions because those who appoint them want to protect men (or expose women).

I hope I’m wrong, because the women I’ve met and talked to in charge of these initiatives are movers and shakers I want to see succeed in their visions.





Listen to Expert Discuss Report on Gender in Televised Sports

10 06 2010

Earlier in the week I posted a blog about the new report on gender in televised sports. Professor Cheryl Cooky, co-author of the report, was interviewed by Wisconsin Public Radio and talks in depth about the report.  You can listen to the interview and hear her insightful thoughts about the report and about issues pertaining to girls’ and women’s participation in sports. To download to interview go here. (you’ll have listen to it with VLC media player you can download for free). It is well worth your time to listen.





Blogs, Balls, Babes and Morality

8 06 2010

My Blogs With Balls Experience: A Summary

If you follow this blog you  might of known I went to Chicago last weekend to attend the Blog With Balls 3.0 (BWB) Conference, and was invited to be part of the “You’ve Gotta Fight For Your Right…to Blog?: A Legal and Ethical Primer to Sports Media in 2010” panel. I wasn’t sure what to expect. I certainly was feeling like the odd girl out (literally One Sport Voice), as I explained it to the audience:  I represented a ‘Trifecta of Tokenism’ as 1) one of the few females in attendance (~15 of 150 attendees were female), 2) an academic who studies and critiques sport media, and 3) someone who writes and advocates for women’s sport. I’d add one more…I don’t blog to make money, my blog is an offshoot of my teaching, research and outreach. After this weekend where I learned that some blogs get +3 million unique visitors a month, I’m fairly certain I’ll never make money from my One Sport Voice blog.

As my fellow panelists and I were attempting to discuss various legal and ethical issues in an engaging way, the best part of the panel is that we did not agree on anything. You can see a video of most of the panel here courtesy of Justin.tv I think there are not enough instances where people can disagree publicly and have an engaged discussion-I’ve written about this in a previous blog. Our panel I think accomplished this task. I enjoyed meeting my fellow panelists and some have posted their thoughts of their experiences at BWB 3.0 including Alana G of Yardbarker and Josh Zerkle of PUNTE. I learned a great deal from them and others in attendance.

Whether you thought the panel was great or stunk (follow the Twitter hash tag #bwb3 to tweets about conference and our panel), there were some big  picture BWB take-aways for me.

1. Most people (including mainstream sport bloggers) do not care about women’s sport, female athletes, gender issues or the sexualization of women in general. I did not hear ONE mention or discussion of female athletes or women’s sport in the entire conference. When females were mentioned it was as a) sexual objects of professional male athletes or, b) “mommy bloggers”. It seemed the assumption at BWB was that if women blog, they blog about mom stuff but if you are a male blogger you blog about sports. I did not hear anyone refer to themselves or other male bloggers in attendance as “daddy bloggers”. This may seem trivial, but the language used to describe “mommy” bloggers marginalizes them and makes it seems as if what they write about isn’t valued or important. I could get into a long blog about how the opinions and domestic work of mothers is under valued in society but I won’t. It also erases the fact women do blog about men’s sport (in fact most of the women at BWB wrote exclusively about men’s sport) and that men do blog about women’s sport (although I didn’t meet any of them at BWB).

To witness the many women and men who blog about women’s sports go to the Women Talk Sports Network.

Call to action: Those who blog about women’s sport and those women who call themselves sport bloggers, get yourself to the next Blogs With Balls conference.

2. I mentioned before my fellow panelists did not agree on much, which was both good and bad. As I listened to the opinions and thoughts of my fellow panelists discuss what kind of (ethical) decision making they engage in while deciding to post/not post or break a story, one theme was “everyone makes his/her own choices and decisions” which reflects moral relativism.  Those who adopt a moral relativistic perspective think there are fundamental and irreconcilable disagreements about right and wrong and may believe that respect for others means that we must tolerate value differences. This is obviously problematic and leads to many of the ethical issues which arise in the blogosphere.

Should there be a universal code of ethical decision making regarding what is posted on a blog? I would argue “yes”. Can sport bloggers reach an agreement about right/wrong and guiding principles which guarantee human rights and dignity… sadly, I think not.  I, and other scholars much more versed in moral education, believe there are universal moral principles such as care and fairness. So how do you get people to critically think about what they write about and consume?

Researchers have argued that critical thinkers are much more likely to engage in ethical decision making which have three criteria according to Ennis (2000):

  • care that their beliefs are true and that their decisions are justified; that is, they care to get it right to the extent that it is possible;
  • care to present a position honestly and clearly, theirs as well as others’; and
  • care about the dignity and worth of every person.

Some bloggers may prioritize personal and financial gain and exposure over doing the right thing for the right reason, or doing what is best for all parties considered as a member of a collective society.  Call me naive and Pollyanna but I think striving to make moral and ethical decisions is a worthy endeavor, and one that the blogosphere in general could benefit from undertaking. I think this will increasingly become relevant as digital media becomes the primary source of news and information, and issues of blog censorship arise.

Photo from here.





New Report on Gender in Televised Sports

2 06 2010

Two colleagues, Mike Messner (USC) and Cheryl Cooky (Purdue), just finished the latest installment of a longitudinal study GENDER IN TELEVISED SPORTS: NEWS AND HIGHLIGHTS SHOWS, 1989-2009. The report can downloaded for free here.

The results are depressing in regards to coverage of female athletes and given the results, you would think we are still watching sports on the TV pictured here.

Here are some highlights of the report:

  • Of the three network affiliates sampled in the study, men’s sports received 96.3% of the airtime, women’s sports 1.6%, and gender neutral topics 2.1%. This is a precipitous decline in the coverage of women’s sports since 2004, when 6.3% of the airtime was devoted to women’s sports, and the lowest proportion ever recorded in this study.
  • 100% of the SportsCenter programs and 100% of the sports news shows in the sample led with a men’s sports story.
  • Good news? Past studies observed that women athletes (and women spectators) were frequently portrayed in demeaning ways—as sexual objects, or as the brunt of commentators’ sarcastic humor in stories on marginal pseudo‐sports. There was far less of this sort of sexist humor about women in 2009, though this may in part reflect that women in any form were increasingly absent from the broadcasts.

With female sport participation at record levels, these results are confounding… but for those who study gender and sports, probably not surprising. I encourage you to read the report and see the graphs for yourself.